Oprah Magazine Skewls Online Marketer

I am sure you have heard about and seen Oprah Magazine, and you are probably wondering what that has to do with online marketing. Well, Oprah Magazine is one of the most popular magazines out there and it makes a lot of money: The techniques the magazines uses to attract readers can be used in your online marketing as well.

Oprah stated that "people do judge a magazine by its cover, which is why it's important to me to keep the cover looking fresh". She has a point.

Online prospects are no different than offline: People are going to judge your website by its cover. What do I mean by that? People are busy these days and generally have short attention spans. They go to a site and scan them quick, if you don't capture their attention right away, there is a good chance you are going to lose them.

So, like Oprah, you want to keep your website ‘fresh' and pay attention to its ability to capture and keep people's attention. One important way to do this is by headlines.

On your blog posts or other content on the site, make sure you use good headlines. The headline is the biggest and is what stands out—it's what people are going to see first and use to make their decision if they are going to keep reading or stay on your site. Therefore, it is very important.

A good headline should suck a reader in. It should create curiosity and inform the reader that you have the answers or solutions they are looking for. It should be brief and compelling. Use strong words that provoke emotion like ‘discover' or ‘New adventure..' or you know, nothing is stronger or more provocative then the word ‘sex', however, you should only use that word cleanly (for example, ‘Sexy online marketing tips').

Do not underestimate the power of a good headline. The headline can make or break your success online. Here are some more tips to help you:

· A good headline will promise quick or instant results.

· Do not use difficult words. Plain, simple, to the point, words works best.

· Include something your target market wants very badly.

· Put terms like ‘New' or ‘Improved' when referring to a product.

· Use target keywords directly and put them in bold.

· Try to keep your headline believable. People will ignore too wild of claims.

· Experiment with different headlines to see what attracts the most readers and gets the best results. Don't just assume your readers like it, try new things!

It may take some time to become an expert at making headlines. However, there is no better way to learn than through experience. Keep trying new things with your headlines, but don't forget the key principles mentioned above (Oprah always knows best). And remember, have some fun! Headline writing is a great way to experiment and be creative.


Jesse Grant & Bill Maloney have been internet marketers for over 4 years now. They have devoted their time after becoming succesful to helping others achieve success online and move away from the 9-5 route. It is very simple to create a residual income nowadays online and they show you exactly how.

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