by Ivan Lim
MLM is probably the most powerful vehicle created
that allows average people all over the world
achieve financial freedom. Why in the world then
did so many of us get hurt by joining network
marketing companies?
I have been told many times that the only way to
succeed with network marketing is 'Get Started,
Don't Quit'. Honestly, that is a whole bunch of
baloney. Get started with the wrong company, you
get hurt bad. Hanging on to the wrong company, you
might as well throw your bank book into the ocean.
It's time to review where you are now, and if you
detect something wrong, it's time to cut off your
losses and start anew. Here are some pointers for
your consideration:
- Will you (or your family) be using your
company's product or service if you will never be
paid for using it? If the answer is no, then stop!
It is difficult to find customers for these types
of company, and the people you bring into the
business will probably be hurt.
- How much are you paying to maintain your
position? Will you be willing to pay that amount
for the next 20 years? Residual income comes from
people in your downline paying the same amount
happily. If the ones at the bottom are not happy,
sooner or later they will want to stop being
'exploited', and there goes the residual income.
You'll fall into the unending cycle of having to
bring in new victims to fill in the blanks.
- Can consumers obtain the same type of product or
service from other sources at cheaper prices? This
is one of the primary reasons why MLMers have a
bad rep. One company's literature actually teach
distributors to get their family to switch to its
higher price long distance service because "we are
family". Now I understand why most new MLMers do
not dare to approach their warm market.
- How many people do you need in your group for
you to start making money (or break even)? Not as
important as the points above, but is an
indication whether the people you bring in can do
it. The president of my last company told me that
if I did not have 200 distributors in my group
then I should not expect earning much money. You
can imagine how fast I dropped that company. It
did not help that the product's performance was
mediocre. In conclusion, scrutinize the inner
workings of your company carefully. Determine
whether you and your group stand a good chance
surviving in the long term. There are thousands of
MLM companies out there, it is time to
significantly reduce the casualty rate in this
industry.
(c) 2003 by Ivan Lim
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Ivan Lim has been a full time marketer for 3
years. With his programming background, he builds
websites to help his group reach maximum exposure
on the net. He also devotes his time in helping
people find fair deals in the MLM industry.
http://www.freeRebate.us
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