by Larry Dotson
1) Be Prompt
Answer all your e-mail messages as quickly as
possible. Nothing will lose a sale quicker than not
responding to a prospect in time. If you don't, it
could anger your customers and they could ask for
a refund. You may lose a sale because they want
you to answer a question before they order.
2) Look Good
Build a professional looking web site even if you
have a small budget. You could use free graphics,
designs, list servers and other tools offered online.
Just go to your search engine or web directory of
choice and type in "free (what you want)" and you
will usually find it.
3) Test Everything
Test your web site regularly for ordering glitches,
bad links, broken graphics, etc. Those types of
errors will make your business look unprofessional.
If your visitors can't order, navigate to where they
want to go or see pictures of your product, they
likely won't revisit or order.
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