Audio can provide an added dimension to your site. It
creates a warm atmosphere where visitors feel like they know
you. And it can enhance your reputation as an expert. Here
are the top ten ways you can start using audio on your site.
1. Welcome people to your site. Toward the top of the page,
add your photo or a short statement saying "Listen to a
short welcome message" then a button to start the audio.
Keep it brief and tightly targeted to the people you've
brought to the site.
2. Make your bio more personal. If you're using a one-page
sales letter site, there's a section on why they should
listen to you and probably a photo. Add a caption to entice
them to click. For example, "Here's 3 ways I can help" with
the audio button. This audio doesn't have to echo what's on
the page - it can actually have an anecdote or an example to
illustrate the written material.
3. Provide client testimonials. One of the most powerful
techniques for using audio is to ask your clients to record
a short audio testimonial. Ideally you can capture this with
a tape recorder at a live event or have them call and record
it on the phone. The audio testimonial, combined with a
photograph, gives a powerful picture of who you are and why
a newcomer would like your services or product.
4. Answer questions. If you have FAQs, consider answering
some of them with audio. Sometimes it's easier and faster to
explain something verbally than to write the entire
explanation.
5. Offer a guarantee. Let them hear the warmth and sincerity
in your voice as you share your guarantee.
6. Give them a sample of your presentation. You can record
this sitting in your office or use a clip from a live
performance. Either way, your visitors will be able to hear
your style and form a closer bond with you as a presenter.
7. Provide the latest information. Record a weekly update on
news from your industry, then add it to your site. It gives
people a reason to return to your site and gives you the
status of being the most up-to-date expert.
8. Offer a mini course using email with audio explanations.
Instead of all of the material being written, you can change
the pace and put a lot of information into a short space by
offering some segments via audio. This is especially
effective if you want to share a short meditation or
visualization exercise.
9. Demonstrate your coaching or consulting techniques by
using a short audio clip from a client call.
10. Walk them through a process. If you have a form you want
visitors to complete, use audio to walk them through the
sign up. Remember to pace your remarks so they can easily
complete the tasks as you're talking.
Audio is easier than ever to add to your site. For a
complimentary report on How to Add Audio to your Site, send
an email to AudioReport@....
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Dr. Jeanette Cates works with solo entrepreneurs to help
them turn their knowledge into gold. She is a professional
speaker, consultant, and author of Online Success Tactics:
101 ways to build your small business.
http://www.TechTamers.com