Copyright 2001, Amin Khan
OK.. Back to the roads of success!
Before I reveal the absolute TRUTH about online success,
I want you to read this quote very carefully:
Winners don't do different things,
...they do things differently!
(Shiv Khera)
When I first read this quote, it didn't get much of my
attention. But as I started to work on the web, and my
experience with Internet marketing grew substantially, I
made it my success yardstick.
As you continue to read this article in it's intended
logical flow, you will realize why "doing things differently"
in simpler terms have SPECIAL meanings on the Web.
Once you understand this concept and build your business
around it, driving that new red Ferrari on the streets of
San Francisco will no longer be your dream. There's a lot
more money to be made that way, but only if you do put in
an honest effort to make it happen.
Don't worry, there's no rocket science here. In fact the
whole idea is so simple that an average individual can
easily get hold of the entire concept. And it is because
of it's simplicity, the technique is so easily ignored by
many budding entrepreneurs.
Curious? Read on...
In part-I of this article, you've discovered the undocumented
truth about the ailing Internet businesses. You've learned
why the profit potential for these online businesses have
gone down immensely.You've also been told that creating a
"theme" product, or service for your "niche" market is the
ONLY way that guarantees your success online.
Over here, we'll go a step further to find out what exactly
is a theme based business, and how to successfully build
it using simple down to earth techniques.
Ready? Here goes...
Okay, first let's figure out what exactly is a theme
business...
For the purpose of illustration, here's my definition of
"theme business" in it's proper contextual meaning:
"A theme is focused on a narrowly defined business idea,
or concept that takes birth by identifying a human need in
an existing market."
I've been asked by many entrepreneurs the following
question repeatedly:
What makes a successful business online?
And here's my answer...
"Create a theme based niche business"
But how? ...Easy!
I advise you to go through these steps...
- Find a targeted niche market -- where you can find a gap
- Figure out what your potential customer wants
- Develop a product keeping in view her needs, and then
- Offer it to her
Done! You're now on your way to create your own theme
based niche business. Market it aggressively.
And here's my 7 points foolproof checklist to justify
what I say:
1. Search engines are now using a technique called
"theme indexing" to index your web pages instead of
relying much on keyword density, gateway or doorway pages.
Now the actual 'site relevance' has more chances to get
listed on top positions.
2. The No.1 reason why dot-coms have gone dot-bombs is
because they tried to be everything to everyone.
(Source: Forrester Research, ALL industry experts)
3. Almost all successful businesses operating online are
built on focused themes for their respective niche
markets. Doubts?
4. Managing a focused theme n-business saves time, money
and human capital as it eliminates any overheads usually
associated with broad-focused businesses.
5. A focused theme n-business is the best bet for a
small guy since it sets you apart from the crowd if you
have any useful distinct product or service to offer. A
unique selling proposition, or USP in this case can bring
an instant fortune for you.
6. A theme based n-business takes much greater advantage
of word-of-mouth marketing and your referrals will be
compounded within a smaller, more loyal and appreciative
group of like-minded people.
7. Once a successful focused theme based n-business is
built... you can do the following to make your business
MORE functional and profitable:
a) Automate it
b) Expand your focus, or create a sub-niche out
of your existing n-business
c) Diversify into completely separate niches to
have multiple income streams
d) Repeat if necessary
Remember, the above 7 point checklist is just the tip of
the ice-berg to make you realize how important a theme
based n-business is for you right now.
So are you beginning to get the picture?
There's an enormous amount of wealth that can be made
using this technique. People who have realized its
potential are all making BIG bucks. Tell me... can you
really afford to overlook this grand opportunity?
No way!
Now is the perfect time that you should seriously think
and understand what works, and what doesn't. Make your
business another successful dot-com not dot-bomb.
So whats the bottom line?
Don't even bother of thinking to start a generalized
business, i.e., a business with everything-to-everyone
approach. Remember, you'll be lured by the temptation it
creates of having a global audience and the potential of
earning unlimited profits.
The fact is if you go this way, you'll be another
dot-bomb. Don't waste your time and money on that. With
my above 7 points foolproof checklist, it should now be
crystal clear that your success is in creating a theme
based niche business.
Scoop up your share of the market by going after a
well-crafted niche market with a strong unique selling
proposition.
By positioning your personality, product, and/or service
in your customers mind differently such that their specific
needs are solved is the way to earn a fortune.
Believe me, your success is at spinning wheels, all you
need to do is drive-it your way... I've given you the keys.
Good luck!
_____________________________________________________________
Amin Khan of http://www.NicheChallenge.com is the active soul
for helping you develop a successful niche based business.
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