Better than such offline promotion as press releases, talks, or
book reviews?
Better than search engine placement, banner ads, ezines and
news groups?
Yes! The number one way to promote your self and your
products is through informational how-to articles that you send to
hundreds of opt-in ezines, announcement groups, and Web sites.
Content is still King on the Internet. People want your free
information. That is why they go Online. When they see your
useful, unique information, they will be more inclined to buy your
books or other products.
Where to start?
1. Find an existing article or excerpt.
First, look through your files for information already created, or
check out interesting parts of your already written book. Take
the excerpts or parts and think of what audience they will help.
2. Target your article to your Web site buyer or other group that
will buy Online.
Without a specific audience such as entrepreneurs or small
business people, your article may lose cohesiveness and
continuity. People loose interest if your article is disorganized.
3. Write a new introduction for your article.
Mention your audience's main problem. What questions do they
need answered? If you don't give them benefits with how-to's,
valuable resources, or tips, they will delete your message. Be
sure to answer their challenges and needs.
4. Write what the ezines want.
Most opt-in ezines, article announcements, and Web sites
use articles from 500-1500 words for new content. They want
you to write them with up to 65 characters per line. To be
published, what you send out must be useful, interesting, and
written is a simple way.
5. Write for your audience.
Some people like conversational articles. Others want it short
and sweet, so they can get what they want fast! They like
headings so they can scroll to what they want to read fast. They
like numbered tips that contain: the command+