Not Your Dad’s Domain Name: How the Experts Can Get You the Domain Name You Need

Frankie and Francie, brother and sister catering team, had spent years learning and perfecting their family business. They mastered their nana's ravioli recipes and their papa's business acumen, and brought the company into the modern marketplace. With an energetic staff and top-of-the-line equipment making it possible to get fresh pasta, fast, to lots more customers, Frankie and Francie knew that Frank's Family Catering was ready to grow.

A real online presence was their next big goal.

A few years before, their father, Frank Sr., had put up a barebones Web page, Big-Franks.com. As Frankie and Francie worked to expand the site with menus and online ordering, they thought it deserved a new domain name — a name that really captured their business and helped new customers find them.
Francie did some research and learned that the right domain name would draw type-in traffic and avoid hyphens. After a bit of brainstorming over cannolis, she and Frank agreed that FranksFamilyCatering.com was the name for them.

But Frankie and Francie were crushed to learn that their dream domain name was taken. They tried FranksCatering.com. Taken. Excitement gave way to frustration as they tried to agree on another name. They came up with a long list of ideas, but some were spoken for and the rest just didn't excite them the way FranksFamilyCatering did. Everyone in their home state of Rhode Island knew the business as Frank's Family Catering. None of those other names captured the business — or their enthusiasm — like FranksFamilyCatering.com.

Frustrations grew, and the name debate got louder. Frankie yelled at Francie. Francie cursed at Frankie. The tomatoes started to fly. The spaghetti hit the fan.

But Frankie and Francie couldn't watch their family business washed down the kitchen drain. Bruised hearts and egos still smarting, they turned to the experts and got back in touch with some folks they'd found while researching available domain names.

Before they knew it, Frankie and Francie had an expert domain broker on their side — one who not only went to bat for them, but who came up with an even BETTER name, FranksFamilyCateringRI.com. The new domain name said everything they wanted with an added advantage: it captured their location, so that local customers would come straight to their site when they went searching.

FranksFamilyCateringRI was taken, too, but in the time it would take you to twirl a forkful of spaghetti, their new friend found the domain name owner and brokered a terrific deal that made their dream name their own. The agency even registered and hosted the new site for them.

Once the site was up and running with the perfect domain name, Frank and Francine's business soared — just as they knew it would. They'd had the right idea all along. They just needed a little help from the experts to make it happen. With their business relationship restored and their sibling rivalry forgotten, Frankie and Francie toasted Big Frank and Nana at a savory celebration catered by their neighborhood's premier outfit, FranksFamilyCateringRI.com.