growth; it is also a necessary part of any successful
business campaign. You may be saying, ‘what does
communication have to do with a successful business
campaign?’ Well, let me tell you a little story about human
nature.
Humans are social animals. They long for inclusion and don’t
want to be left out. Early humans developed sign language to
get there messages out to a wider audience, later they
developed writing skills, still later they made books,
newspapers & magazines, the telegraph, telephone, television,
radio, record player, tape recorder, fax machine, cell phones,
DVD & CD Players, I pods and the Internet.
Believe it or not, most of the above list didn’t exist before
1930. The fact is that many of the communications we use today
were developed in the later years of the last century (the
information age). Even stranger than that, more times than not
people in business don’t even use those technologies that are
widely available to them.
The leaders in the group are the ones that communicate best;
all the others are just “want-a-bees.” Statistics show that
there are more than six billion people on our planet, yet
only three percent of them are the leaders & ultimately they
employ the ninety-seven percent of the population. That is
the best example I know about human nature and “the survival
of the fittest” and how it works.
Most of us know that the better part of any business (70% of
it) is advertising/marketing. This is by far the biggest
ongoing expense & one of the most critical for building a
large bonded responsive clientele.
People literally hate to be sold. That tells me that I should
not offer my products/services to people that are not in my
target market or have not expressed an interest in what I
sell. The best way to sell a lot of lemonade is to set up your
stand in the desert in front of a thirsty crowd.
Buying is an emotional decision by the buyer. A Buyer is
looking for self-gratification. They are not looking for
something they need to satisfy their intellect. What they want
is what they need, they are the only ones that know what they
know. The wise move is to only sell what they want; you get
more satisfied customers that way.
By nature, when humans get what they need, most times the
thrill of victory is short lived. The pleasure of conquest
disappears after a short period of time and then they start
looking for greener pastures.
In conclusion, if you start using the technologies of the
information age, target your market & market don’t sell, your
communication skills will sustain your business.
******************************************************
Chris & Ted Morgan says, Start your Successful business
building the right way. Ask for our free CD & report .
http://www.master-mind-marketers.com/
http://www.mywavepage.com/ctmorgan/spellbound.html
Chaos 2 Cash (24hr)Recording 1-800-931-4906 Ext.54