business but are frustrated with all the hype? How do the
pros make all their money online? Simple, the pros have a
long list of satisfied customers, potential customers, and
qualified leads.
Developing and maintaining an email list or qualified leads
is fundamental to growing your Internet Marketing business.
Try these two strategies for developing a hefty list of
customers, and your business will soar!
Both of these strategies will use an online tool called an
Autoresponder.
An Autoresponder is an essential tool that acts as a
database of customer information. An Autoresponder follows
a set sequence of mailings, developed by you to ensure
timely promotion for your various marketing campaigns.
It's all automatic, you just set up the message and sequence
one time, and the Autoresponder will follow that sequence
for every customer in the database that you choose. The
best part, each message can be customized. It doesn't
matter if you have a list of 100, 1000, or even 1,000,000 -
each message will be personalized to each customer. Aweber
is a very good Autoresponder, available at a very low price.
Strategy 1: PopUp Promotion
This strategy is very useful if you have a fair amount of
traffic coming to your website. This strategy uses PopUps,
something we are all very familiar with now. A PopUp is a
window that opens up while another website is open. PopUps
work, that is why you see them so much on the internet.
PopUp ads can be programmed to PopUp whenever you want, 30
seconds, 60 seconds, whenever you want. If someone stays at
your website for 60 seconds, chances are good that they are
interested in your content. This is a perfect opportunity
to place a PopUp ad that will capture that potential
customer's information.
Make sure to make the PopUp ad relevant to the content on
your site, that is what initially drew the customer in.
For example, if your site is about home gardening, place a
PopUp that promotes a free subscription to your gardening
newsletter. Ask for the customer's name and email address,
now you have a qualified lead who you can direct relevant
goods and services to.
Be creative as possible, there is a lot of software
available to create PopUps, with many options on frequency,
timing, and style. As always, test which PopUps work best,
and you'll start building a list in no time.
Strategy 2: Opt-In Page
Opt-In Pages, also known as a Squeeze Page, is a great way
to develop an email list when you don't have a website, or
you do but don't have a lot of traffic. An Opt-In Page is
another way to offer great content in exchange for a
customer's information.
First, choose a market to research. Look around, and find a
niche that you would like to create a product on. The sky
is the limit, you can write an e-book, do an e-course,
perform an interview, whatever. The key here is to direct
this to those who are interested in that information.
The Name Capture Page is the tool that offers this great
content - in exchange for the customer's email address,
name, etc. Creating a Name Capture Page is easier than you
think, it's no different than creating a website.
Now that you have your market and your product, how do you
promote it? Use Google Adwords to drive traffic to your
Name Capture Page. What happens after they see this page is
up to you, you can route them to your product or to an
affiliate product. If they Subscribe but don't buy your
product, you will still have the ability to resell them at
a later time.
Opt-In pages are great, because they allow you to sell
products and services without traffic. Not only that, you
will know what types of information people are looking for,
so you can send new products to customers who are already
interested in that market.
Using these strategies is an effective, proven way to
develop quality email lists of qualified leads in no time.
Follow these hints and you'll be the road to internet
success in no time!
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