Dead easy.
I implemented this tactic myself recently on one of my sites and my CTR has
gone up 300% and it hasn't been 24hrs yet. Needless to say I'll be spending
sometime making changes to my Adsense ads across my network of sites.
What is it?
Sorry, can't resist a little intrigue.
It's very simple.
Using the Adsense Leaderboard banner 728 x 90 I added small images/photos
above each ad at 140 x 100.
These photos are broadly related to the ads and draw the eye of the visitor
to the ad. Which the ad alone maybe would not do. Once the eye is drawn your
visitor will be much more likely to read the ad text below the image and in
turn they'll be more inclined to click.
Google already knows of this tactic and I know a number of people have
approached them via email before implementing the images. Obviously nobody
wants their account suspended. The good news is Google are fine with it, for
now at least. Although a few warnings have gone out with regard to animated
images not being appropriate. So no Flash or animated gifs!
You can view this in action on one of my sites -
http://www.how-to-make-money-online.info
You can't fail to see it at the top of the page.
Now I hope this is new information to you. If so I know it's going to be
damn useful. :) And most of all profitable!
The benefit of this over Google's own Adsense 'image ads' is that you choose
the image for one and the basic text ad appeals for another. As I'm sure you
are aware text ads work better than image ads. Combining them together in
this way seems to work btter than either one of them would alone.
There's also a major boost in the fact that you are able to select the most
relevant image for your site content and current adsense ads.
Darren Yates is the owner of http://www.how-to-make-money-online.info a site
about Making Money Online and Internet Marketing. Packed with news, tips,
resources and thousands of Internet marketing articles.
This article comes with reprint rights. You are free to reprint and
distribute it as you like. All that we ask is that you do not make any
changes, that this resource text is included and that the link above is
intact.