What is behind this Harry Potter flood of craze?

I often wonder myself what is behind this Harry Potter flood of craze? Why has it, in about twelve months, become the most popular and the hottest-selling book in human history?

Actually, it's about a young boy, his group of friends, and the struggle between good and evil. The magical stuff is just a part of the setting and makes for good plot devices. Oh, and it bears absolutely no relation to real magic.

The fact is it's a bloody great book. J.K. Rowling is more than an author, more than just a storyteller; she's a wordsmith, and masterfully captivates readers with an intriguing storyline and writing style that is equally appealing to adults and children alike. She's written a true classic of the modern day, and will no doubt be remembered alongside such titles as "Alice Through the Looking Glass", "The Wonderful Wizard of Oz", and "Winnie the Pooh".

Good books make people want to read, it's simple enough.

Eva Lampard is a freelance writer. Sometimes she writes about items such as Harry Potter rumours