Need To Possess As A Spa Professional
Spa Marketing & Advertising - Strategies:
I want to spend a little time to tell you about one of the nearly all
important skills that any spa professional should and can
develop. The ability to write good spa promotional marketing
copy!
There are two main reasons you don't want to take this subject
casually!
First, it's very pricey to have your spa marketing materials written
by a good proficient copywriter or consultant. To write the copy
for a direct mail spa promotional letter for a client I charge big
bucks.
Second, no matter how much you pay to get the very best
outside help no one can ever have the same feel for your spa
business and your clientele that you do. I'm often surprised how
spa business people hire high priced marketing people to write
their sales and spa marketing materials when the individual
knows nothing about their spa business and doesn't even
attempt to get to know it.
On the other hand, most spa professionals 'live and breath' day
spa treatments and spa products. They're often the front line
person who speak and hear from the #1 most important positive
feature of the spa business¡ its clients.
In fact, a couple of years ago, I was hired to produce and write a
promotional piece for a spa client of mine in order to try to beat
the current response rates they were getting. What did I do? I
simply went to the top two estheticians in the day spa, asked
them to write down for me word-for-word what they say to their
prospective clients to get them to buy treatments and products,
and I crafted a promotion from it.
How did it go? It outperformed the high priced so called
marketing professional's promo piece by 300%. Yes it tripled
response all because I let the front line people be the control for
the input of the copy.
Still need some help with this? Visit SpaMarketingTools, I'll give
you some specific ideas, tools and guidelines that will help you
write effective marketing copy for your spa business.
http://www.spamarketingtools.com
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John Uhrig makes it easy to create powerful marketing material for spa professionals. Learn the essential keys to creating powerful marketing for the spa industry. To receive your free spa marketing newsletter visit http://www.spamarketingtools.com