Wellington, New Zealand, August 23, 2006 -- Can an outsider, based in New Zealand, provide a valuable guide to buyers of diamond jewelry on-line?
Murray Nickel of Diamonds Are Eternal believes he can.
This is the first of a series of eight articles on the process of buying diamond jewelry online.
The final articles in the series will provide a step-by-step guide for online buyers, and a detailed comparison of major online sellers of diamond jewelry.
Everything will be brought together into an e-book that can be ordered now, free of charge at www.DiamondsAreEternal.com
I need to say up front that I'm not diamond expert. I am an information and process expert. I have a degree in statistics and mathematics and have worked in the area of Internet business information and processes since 1999. I have recently combined this with my passion for diamond jewelry to create www.DiamondsAreEternal.com.
Anyone could track down the information I'll be presenting, but I've spent weeks doing it so you won't need to.
Okay, so here's some questions we will be addressing during our journey over the next few weeks:
1. How much should I spend?
2. Should I buy online?
3. Who can I trust online?
4. What should I buy online?
5. Should I consider online auctions?
6. What do I need to know before buying?
7. What happens after the purchase?
8. What if I'm not happy?
9. A step-by-step guide to buying diamond jewelry online.
10. Some special considerations for buying diamond engagement rings online.
11. How to choose the ring size, and about resizing.
12. A detailed comparison of major online diamond jewelry sellers.
Along the way we'll be covering topics such as:
o The 4C's of diamond quality and price.
o Diamond certificates or grading reports.
o Certificates of authenticity.
o Diamond appraisals and appraisers.
o Returns period
o Buyback policies.
o Trade up policies.
o ?Enhancements? to diamonds.
o Imitation and synthetic diamonds.
o Diamond jewellery insurance,
.. as well as many others, including hints for how to avoid online scams.
Join me over the remaining seven weeks as we journey through the challenging terrain of buying diamond jewellery online. Or, go to www.DiamondsAreEternal.com and order the complete guide as an e-book (free of charge).

