Appliance store again extended warranty service upgrade and extension - Suning Appliance, home appli

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Appliances
Extended warranty is to extend the quality of the goods for repair of a special service, buy appliances, if consumers pay additional costs a certain amount of extended warranty, after-sales service of goods of a certain period may be extended. In the extended warranty period, if product quality problem, get a free repair service dealers.

Purchased for the past two years, consumer appliances, the extended warranty service is not a new term, but eventually bought the service consumer is not over. To break the extended warranty tepid market situation, while improving the competitiveness of enterprises, and now appliances stores began on the extended warranty service upgrades and promote a new round of action.

Have launched extended warranty service

Following the 2007 launch of the "sunshine guarantee" home appliance extended warranty service,
Suning
Has launched the upgrade "sunshine package." Suning Appliance marketing headquarters, according to Executive Vice President Wang of introduction, the upgraded "Sunshine package" with all of the background of the self-construction, such as the opening of the national 24-hour call centers, repair replacement completely independent and so, while those who participated in the "Sunshine package "of customers, can enjoy the Suning tens of thousands of uniform composition of services provided after-sales team. Prior to this, the country testing the waters last year, the United States

Mobile
Extended warranty, in March this year, the country has announced that its U.S. subsidiary, Wing-lok, medium and large, black swan, Golden Sun, etc. will be across the whole country to promote "home security" extended warranty service involves full range of insured goods category, a total of more than 1600 brand. Consumers to buy appliances, they can buy the extended warranty service contracts shopping malls, home appliance manufacturers in the commitment period for repair, the extension for a guarantee 1? 4 years. In the extended warranty period, if after 3 repairs, the recurrence of damage to the machine requires 4 times for maintenance, you can replace the new machine, the machine shutdown if the paragraph, then to a new machine for the same function. If you buy a extended warranty service, but after repairing of factory closures, and also by the "home security" to provide services.

In July this year, local appliance store?? Fashion Electric has introduced called "carefree treasure" of the home appliance extended warranty service.


Extended warranty service to be better

Although industry experts generally agreed that service becomes a commodity to help better solve the service problems, the performance of the industry's progress, but the reporter found that many of the consumer appliance extended warranty service is still holding off, it On the one hand due to low consumer awareness, but more importantly is the extended warranty service there are still many imperfections.

Domestic appliance extended warranty service there are three modes. One is the production company to develop the extended warranty service, but most companies are still free to extend for repair time to participate in market competition as a weapon, so the company launched the service is still relatively small; the second is a professional extension of protection institutions and home appliance retailer to launch the extended warranty services, such as "home security" by the U.S. State extended warranty service provider with the U.S. security company new to the U.S. extension of the Group to launch, "the carefree treasure" is a stylish appliances with the U.S. Extension Group launched the United States; third is Suning launched the "Sunshine Pack" service is completely self-service.

For extension of protection of several existing models in the industry have certain doubts. For the appliance store and the extension of the relevant insurance companies jointly launched insurance system, there are industry experts doubt that the main behavior appliance stores sold products, insurance companies do is the risk of earnings estimates, household appliance repairs and other services have the technical expertise to rely on agency or production enterprises, a few were clear division of labor. Home appliances sales service has always been a "Hard", many manufacturers can not bite down smoothly, and the main attack main attack stores selling insurance and maintenance of digital actuarial business together, is not able to do this work?

, Who declined to be named, said business people, home appliance chain launched extended warranty services, success depends largely on its ability to set up and production costs of risk-sharing business. The company's zero-
Fitting
Are not common, so appliance repair parts must have adequate reserves, in addition, the product needs repair bad replacement, and these costs will be involved in co-operation with manufacturers.



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