ACN Phone State-of-the-Art But Marketing Is Out Dated

ACN started in 1993 and has developed into the planet's biggest direct sales telecommunications company. Their products range from the ACN video phone to wireless service and wireless phone to long distance service. They are mostly known for the ACN video phone which can connect people across the globe through video and voice.

ACN has joined on the home business bus. They depend on the network marketing model to promote and sell their products. Their style to marketing their products is through a downline of representatives who sell the products by sharing them with people they know such as family members, friends, co-workers and other people they have contact with.

This form of marketing has moved ACN to the top of the list in their market. Network marketing has been a lucrative way to sell products since 1949 and has become the marketing arm for a very diverse range of products. Currently it seems that anything and everything is sold through MLM.

ACN is growing really well but I have a beef with them. With all of the state-of-the-art technology such as the video phone and the other high tech gadgets and service they offer you would think that they would embrace the same kind of technology in their marketing.

First I should state that I am a professional network marketer and I use current marketing practices such as the internet to grow my business. As I mentioned, ACN utilizes the multi-level marketing approach but teaches their reps old sales techniques. What most people fail to comprehend is the old style of of hunting down friends and relatives and making a memory jogger is already a thing of the past and has already become very ineffective in growing a large team of distributors. This is why 97% of the people who join MLM fail to make any real money.

Here is an example. Think for a moment about a business. Let's use a pizza shop for example. Suppose you owned a pizza store and you invited every one of your friends and your family to come out and purchase a pizza every couple of weeks. That might sound great but what about the days when your friends and family don't want pizza? On these days they won't stop in and you won't make any sales. The point I'm trying to make is you need more than friends to build a business. In fact you need a steady flow of customers every day to grow any business that relies on retailing products.

This idea also applies to network marketing. The trainig you get with ACN is to make a list of all the people you know and drag them to a business presentation where they will be sold on the product and the business plan. This could work for a little while but you will soon run out of people to talk with. Your organization starts to break down because of a lack of contacts. Very few people have a large enough network of contacts to keep them in business for any length of time. The only way to continue the growth in your business is to do marketing and attract new prospects every single day.

One of the best ways to market your opportunity is to advertise on the internet. All businesses are using the power of the internet to reach potential customers. The odd and amazing thing about ACN is they try to keep their representatives from using the internet to grow their business. The reason I know this is from talking with many different ACN distributors who told me that their upline suggested that the internet was a waste of time. This is completely untrue. Reps on my team are generating a huge supply of online leads every day to the point that they have more than they can talk with.

Why wouldn't a company like ACN with all their technology want to apply a modern strategy to their marketing approach? What they would rather do is promote an old style, ineffective marketing technique from the 90's and gloss over the fact that 97% of their reps are having zero success. So I have to ask the question, "Why not teach your reps how to market so they will find true success and build a successful team?" I suspect that the leaders at ACN don't recognize how to manipulate the net and are fearful of it.

I can't pick on ACN because this is an industry wide problem. Most MLM companies do not teach marketing. I can tell you right now that calling your warm list is not marketing. If you have a sound marketing program you won't have to worry about leads because the incoming calls will light up your phone. It's a completely different approach than what is taught in the MLM industry. It's about time for the old dinasours in this business to either learn some new marketing techniques or hang up trying to teach their downline ineffective ways to make money.

I instruct people how to market their business online and have decided that this is the best strategy to generate steady leads and grow a huge organization over time.. Visit the links below for supplementary information on my marketing strategies and how you can harness the power of the internet and literally explode your business on auto-pilot. This will work for ACN and any other MLM you desire to dominate in.


Get the full details on ACN Phone Marketing. Scott Marvin is a professional online marketer. You can find out more information on his free marketing resources at MLM Extreme Growth. $1995 worth of free marketing training.