A Review of Keyword Elite's AdWords Time Machine

Whenever you launch a new Google AdWords campaign, it's likely that you lose some money at the beginning. This is absolutely normal, because the various elements (ads, landing pages and keywords) of your campaign are not optimized at this stage.

Here is what you would normally do:

* For each adgroup, you split-test 2 ads against each other. You delete the losers, you write better ads... You keep on modifying your ads to achieve the best possible click through rate. * You do pretty much the same with your landing pages. * You identify those keywords that only cost you money without converting into sales. You add new ones that hopefully convert better.

Now, there is absolutely nothing wrong with this approach, the only problem is that at the beginning you will probably lose a few weeks of your time and some money - the time and money it takes to optimize your campaign.

I tested the AdWords Time Machine (which is part of Keyword Elite 2.0) and found that it can save some time with the setup of Google AdWords campaigns.

Here is how it works: You provide a keyword that corresponds with your product, niche, solution... and the AdWords Time Machine provides you with a multitude of information:

* You get a list of all advertisers that have been running ads within the last 6 months on the keyword you provided. * You can identify advertisers that are already running successful campaigns. * For each advertiser, you can retrieve a list of keywords they are currently bidding on. * You get access to the ads that are used by other advertisers. * You can check out the landing pages of your competitors with a click of a button.

So, as you can imagine with all this information you will be able to save time in the setup of your Google AdWords campaigns and you have a good chance that your campaigns are already optimized right from the start. However, you should be aware that this is only a tool. The AdWords Time Machine can provide you with some very useful information, but in order to create successful AdWords campaigns you still have to do the majority of the work.