A Mary Kay Review - MLM Business Opportunity

The manufacture and distribution of cosmetics, skin care solutions and more is what Mary Kay, Inc. is all about. This world-renowned company is well-known for its multi-level marketing (MLM) strategy to give everybody a chance to launch their own home-based business through the marketing and direct selling of Mary Kay products for financial success.

Company Profile

Mary Kay, Inc. is based in Dallas, Texas and has been in business starting in 1963. They are known for a product portfolio that includes skin care products, anti-aging solutions, cosmetics, and more. In spite of the competition within this industry, Mary Kay has established its own franchise in major cities worldwide and is experiencing continued growth in popularity.

Mary Kay Products

Mary Kay has an extensive selection of makeup, skin care, body lotions, and fragrances. For example, the Age Fighting TimeWise' series is designed to meet the requirements of women for their entire beauty care needs from moisturizers to gels to makeup. There are also three product lines for men: MKMen' Skin Care, Men's Fragrances and Mary Kay' Sun Care.

The company website provides you the opportunity to insert your own picture and create a virtual makeover. In fact, advice on how to use their products has been one reason the company stands out from the rest of the cosmetics industry.


MLM Strategy

MLM opportunity as the process for selling Mary Kay products has always been their strategy. Some competitors of Mary Kay have suggested this networking strategy is a scam. In spite of this, it is a proven fact that network marketing is effective for selling their product line in spite of what others may say. There is no doubt that network marketing is a viable means for being successful in lots of fields, including cosmetics.

Mary Kay's success stories are not just based on the quality of its products. Success is directly related to the tireless effort and determination of Mary Kay representatives who are building their own home-based business through the avenues provided by the company, namely, marketing, education and other support for selling to the consumer directly.

Compensation Plan

The compensation plan of Mary Kay uses the "stairway-breakaway" strategy. A member starts out with getting products from their sponsors using their own money and sells it off to consumers. Keep in mind that this scheme doesn't give the member any compensation, but all goes to the sponsor who sold you the products.

You earn points with each sale which increased your rank. As you move up the "stairway" and accumulating points along the way, you eventually "breakaway" from your sponsor and become one yourself to earn commissions that comes with every sale made by your members.

Becoming a Sponsor

You won't earn a quick profit when you become a sponsor. You need to build up your team as your sponsor did with you. Your commissions grow as your team grows and produces. This home-based business plan does allow you to be financially successful through the "stairway-breakaway" strategy as you build your own downline.

Recruitment plays a major role in this MLM opportunity. It is very important that every member of your team is actively selling and marketing the business, not just relying on the popularity of the Mary Kay brand. It is important for each sponsor to ensure each of their downline is well-equipped when they start which includes providing them seminars, open-house tutorials on MLM and direct selling strategies.

Conclusion

Mary Kay has proven to be a viable mlm opportunity over time. As with all mlm opportunities an individual should understand that your success all depends on your ability to become skilled at the home-based networking venture in order to successfully create their own team, marketing, and direct selling of Mary Kay products. Having a strong lead generation strategy is crucial.


To be truly successful with your Mary Kay business, check out our Mary Kay Review that will show you how to use a system that trains your new people how to market, generate quality leads, follow up with prospects, and enroll new distributors. It's amazing how a simple duplicable MLM system will get you on your way to big success with Mary Kay.