9 Reasons Your "Warm List" Is Really Cold and Could Be a Waste of Time

The corporate leadership of almost every home based business, direct sales business, or network marketing business knows the value of having a website. What is unbelievable is how most of them not only do not teach their representatives how to use the Internet to build their businesses, but even discourage it. However if any company has a website they are using the Internet for marketing even if it is accidental.

Nearly every home based business's company asks sponsors to teach "old school" business building techniques that were used before the Internet was invented. The first task of every new sign-up is to start building a "warm list" which is a personal contact list. They even give you a memory jogger to help you remember every possible contact you ever had.

There is a principle in marketing called attraction marketing that would instruct you to never use such a list as your prospect pool. Not only would it be a waste of time but it could be the beginning of the end of your career in this industry. Here are 9 reasons not to use this strategy and why attraction marketing would be used instead.

1. That memory jogger would have you putting names from a long time ago on your list. There is no telling how much time it would take to get in touch with many of these people. Some will have moved away and the women may have changed their names due to marriage.

2. There will be people who are not in position to take advantage of your opportunity. There are a myriad of reasons for this including divorce, unemployment, disease, etc... Your time writing their names down and searching for them will be a complete waste. Time is one thing you cannot replace, you can lose money and replace it but wasted time is gone forever.

3. No experienced marketer would EVER try to sell anything to someone who has not expressed an interest in whatever the marketer has. Approaching a stranger about your offer is the same as selling watches on the street corner. It also suggests to your prospect they will have to use the same methods for their business.

4. Your friends and family will know you are new to this business and they have no proof and if they care about you they will be skeptical if you can actually succeed. Even if they do want to start their own business they will want to join someone who is successful and a leader instead of a beginner. People want to join leaders because leaders can help them get what they want.

5. Being a beginner and probably with a false sense of the work involved and the amount of time and money needed to succeed and with no proper marketing training most people get a little desperate and start chasing and trying to convince their friends causing them to avoid you and putting you in the NFL club (No Friends Left).

6. The average numbers of those who will sign up in this industry is around 5% of all those you contact. That means your personal contact list is very limited considering the number of people you will need to approach to get enough signed up to earn a decent check.

7. Most of the time your sponsor will help you approach these people because he knows your chances of sticking with it are around 5% and he wants to work his way through YOUR list. To him it is a numbers game and his list has long been gone so he wants your list.

8. Some of the people on your list may not even be friends and could be neighbors whose kids have rolled or egged your home. Why would you want to present them with a potential gold mine?

9. 50% of everyone you know has either bought a network marketing product or been exposed to an opportunity and have already decided they are not open to the industry. In fact once you get good at your new job you still will only be able to sign up 5% of those you talk to.

Attraction marketing would teach you how to position yourself where those looking for what you have can find you. Your army of ads would be like your products on shelves. Your system would run 24 hours a day and it would potentially make hundreds of presentations each day for you.


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Dan Lambeth, Information overload affects us all and causes delay of what is important. Learn to make money online when you Conquer the Internet. If you want a taste of the free training provided by the lead generation system I use you can grab my free newsletter at my blog and you will get invitations to free, live marketing training on Wednesday nights.