21st Century Marketing Bootcamp Day #1- You, Inc.

If you are involved in marketing and need help, you have arrived at your 21st Century Solution
for Network Marketing. This article is the first article of 8
and videos that will explode your business dramatically.

The New Era of Network Marketing
At present, in the age of mass information people are constantly getting pitched to
new businesses and opportunities. So much, in fact that people have set up
systems to protect themselves (e.g.pop-up blockers, spyware, adware, antivirus).
In the 21st Century there has never been contact to more opportunity;
however, there has never been so much to be careful for. So a person might ask, HOW
do you overcome this big hurdle in finding prospects for your business online?
The answer is uncomplicated: "Branding Yourself."

Truth on Why the "old way" is a Thing of The Past
Before we discuss self-branding it is critical to understand 98% of people
getting started in Network Marketing start off by creating huge lists of friends
and family to enter their business. There are two majors reasons this method is doomed for failure:
1) Calling friends and loved ones to join up your business opportunity is NOT marketing
2) When you no longer have friends and family'you are NO LONGER IN BUSINESS.
Many people choose Network Marketing to bring financial
prosperity TO their family. Family and friends are NOT looking for a new
business opportunity, and they do not contain the same FIRE that most
entrepreneurs have--so it will be pushing daisies eventually. As a matter of fact,
generally companies do not train their distributors (or marketing executives)
that after 1 year, only 15% of those that join are still in the business.
So, let's say you do opt to wager, using friends and family to build your business. When you run out of friends and family, you are essentially out of business. Until you go out, hunting like a wolf, looking for new prospects. People are jaded of being SOLD, so you will be wasting literally 95% of your hardwork. It is upsetting and it wastes money.
The Solution: Turn into the HUNTED, and not the HUNTER!

21st Century Concept- You, Inc.
You must comprehend that just because you are in a Network Marketing Company does NOT edify you are a business owner. Consider these 3 particulars:
1) You do not own the Products- The Company does.
2) You do not own the Company- Clearly.
3) You don't own your Downline- The Company can take you out at ANY TIME, and your efforts remains with the Company.
The SOLUTION is to promote yourself. So that in the event your company "goes under" (as many have, and can) you still have a lasting relationship with your members and can take them with you no matter where you decide to move. To achieve this, you will have to take this principle to heart: People Join People-NOT Business Opportunities. People are social creatures and these 2 business magnet concepts will catapult you to the top of the industry:
1) You MUST have value to offer your target market (without trying to sell them anything)
2) You MUST have a SYSTEM they can literally plug into that replicates: Marketing, Advertising, and Training.

Your Branding Home- www.'You'.com
The BEST way to brand yourself in a way that makes you stand out on Google (and followed by prospects) is creating your OWN blog. NOT a free blog such as linkedIn, but "You.com." Google gives preference blogs because they give information on niche-specific topics that best serves its users.
Steps to get your OWN blog:
1) Get a Domain. (You.com)
2) Get it Wordpress Hosted.
3) Get it Setup and Learn How to Make it Unique.

What to Blog About
Create VALUABLE information that your people are looking for, and NOT what you want them to. Think: People who are shopping for axes ACTUALLY want to get rid of a tree. Give value before you pitch. We will discuss this in larger detail in Day #2 of the 21st Century Marketing Bootcamp. GET TO WORK NOW, my friend.


To learn more how you can have dramatic success in 21st Century Marketing, it is central to brand yourself, and not your company website. To learn more, click the following link and you will be taken to YouTube where you can view training from industry leader, Steve Irving: Branding Yourself Online